{"id":31660,"date":"2022-05-04T10:16:49","date_gmt":"2022-05-04T08:16:49","guid":{"rendered":"https:\/\/www.ambrovit.it\/?p=31660"},"modified":"2026-03-13T17:29:19","modified_gmt":"2026-03-13T16:29:19","slug":"we-are-not-numbers-ambrovits-new-2022-campaign","status":"publish","type":"post","link":"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/","title":{"rendered":"WE ARE NOT NUMBERS: AMBROVIT&#8217;S NEW 2022 CAMPAIGN"},"content":{"rendered":"<div class=\"subtitle s7\">Ambrovit&#8217;s communication has always been characterised by the desire to deliver our message in an innovative, engaging way.<\/div>\n<p> Our latest cross-media campaign <strong>\u201c<a href=\"https:\/\/www.ambrovit.it\/wearenotnumbers\/\">We are not numbers<\/a>\u201d<\/strong>, created by Milan-based communication agency <strong>momaStudio<\/strong>, marks a new chapter in our long-time collaboration, <strong>presenting Ambrovit through empathetic and creative data storytelling<\/strong>.<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>This unusual year has posed many challenges to all of us. What immediately emerged, in regards to our new corporate communication campaign, was the wish to deliver a different message, bold and empathetic, <strong>capable of conveying both our values and our activities<\/strong>.<\/em> &#8211; Mattia Sozz\u00e8, Ambrovit Quality Manager.<\/p><\/blockquote>\n<p> Thus the manifesto <strong>\u201c<a href=\"https:\/\/www.ambrovit.it\/wearenotnumbers\/\">We are not numbers<\/a>\u201d was born: a creative showcase of Ambrovit&#8217;s stability, describing the background of the company through data and figures<\/strong> representing not only the goals achieved, but the values and people who made it possible, the true engines of the company&#8217;s ever-growing success.<\/p>\n<div class=\"separator-medium\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.ambrovit.it\/wp-content\/uploads\/2023\/11\/ambrovit-we-are-not-numbers-2022_01.jpeg\" alt=\"null\" \/><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.ambrovit.it\/wp-content\/uploads\/2023\/11\/ambrovit-we-are-not-numbers-2022_02.jpeg\" alt=\"null\" \/><\/p>\n<div class=\"separator-medium\"><\/div>\n<blockquote class=\"wp-block-quote\"><p><em>We chose an unusual narrative approach, capable of transmitting Ambrovit&#8217;s smart DNA through simple, effective and contemporary communication<\/em>. &#8211; Riccardo Severgnini, momaStudio Creative Director.<\/p><\/blockquote>\n<p>The campaign includes both offline and online advertising plan,<\/strong> that strategically interacts with an <strong>original web experience<\/strong>.<br \/>\nLater advertisements <strong>will be enriched with new information<\/strong> pertaining to company products. Indeed, the plan includes <strong>5 spotlights on top products&#8217; main categories<\/strong>.<\/p>\n<p>Dominated by the slogan <strong>\u201c<a href=\"https:\/\/www.ambrovit.it\/wearenotnumbers\/\">We are not numbers<\/a>\u201d the first teaser release piques users&#8217; curiosity<\/strong>, prompting them to visit the website displayed on the page and plunge into a <strong>modern web environment, rich in animations and &#8211; more importantly &#8211; answers<\/strong>.<\/p>\n<blockquote class=\"wp-block-quote\"><p>The new Ambrovit communication campaign is ready to be explored, page after page, one click at a time.<\/p><\/blockquote>\n<a class=\"abv-button large noicon btn-inverted\" href=\"https:\/\/www.ambrovit.it\/en\/wearenotnumbers2022\/\" ><div class=\"btn-content\"><div class=\"btn-sliding\"><\/div><span>WE ARE NOT NUMBERS 2022<\/span><\/div><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Ambrovit&#8217;s communication has always been characterised by the desire to deliver our message in an innovative, engaging way. Our latest cross-media campaign \u201cWe are not numbers\u201d, created by Milan-based communication agency momaStudio, marks a new chapter in our long-time collaboration, presenting Ambrovit through empathetic and creative data storytelling. This unusual year has posed many challenges [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[80],"class_list":["post-31660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates-en","tag-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WE ARE NOT NUMBERS: AMBROVIT&#039;S NEW 2022 CAMPAIGN<\/title>\n<meta name=\"description\" content=\"Updates\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WE ARE NOT NUMBERS: AMBROVIT&#039;S NEW 2022 CAMPAIGN\" \/>\n<meta property=\"og:description\" content=\"Updates\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Ambrovit\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-04T08:16:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T16:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ambrovit.it\/wp-content\/uploads\/2023\/11\/wearenotnumbers-featured.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"713\" \/>\n\t<meta property=\"og:image:height\" content=\"272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amministratore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\"},\"author\":{\"name\":\"Amministratore\",\"@id\":\"https:\/\/www.ambrovit.it\/en\/#\/schema\/person\/bfe66ab500c3a0e61b9f3f2019e0a1b2\"},\"headline\":\"WE ARE NOT NUMBERS: AMBROVIT&#8217;S NEW 2022 CAMPAIGN\",\"datePublished\":\"2022-05-04T08:16:49+00:00\",\"dateModified\":\"2026-03-13T16:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\/\/www.ambrovit.it\/en\/#organization\"},\"keywords\":[\"Blog\"],\"articleSection\":[\"Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\",\"url\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\",\"name\":\"WE ARE NOT NUMBERS: AMBROVIT'S NEW 2022 CAMPAIGN\",\"isPartOf\":{\"@id\":\"https:\/\/www.ambrovit.it\/en\/#website\"},\"datePublished\":\"2022-05-04T08:16:49+00:00\",\"dateModified\":\"2026-03-13T16:29:19+00:00\",\"description\":\"Updates\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ambrovit.it\/en\/newsroom\/updates-en\/we-are-not-numbers-ambrovits-new-2022-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ambrovit.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WE ARE NOT NUMBERS: AMBROVIT&#8217;S NEW 2022 CAMPAIGN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ambrovit.it\/en\/#website\",\"url\":\"https:\/\/www.ambrovit.it\/en\/\",\"name\":\"Ambrovit SPA\",\"description\":\"NOT JUS BOLTS &amp; 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