For many people, it is September, rather than 1st January, that really marks the start of a new year. That is certainly the case for the Ambrovit team, who, after a well-deserved summer break, is back at work with endless ideas to bring to life.
In a critical period marred by global economic uncertainty, geopolitical tensions and international markets constantly fluctuating, Ambrovit has decisively chosen its path of growth. It does so by placing a strong focus on expansion in foreign markets, with investments in new activities alongside the consolidation of existing commercial relationships and forging of new ones.

This vision of international growth is not disconnected from its identity — quite the opposite. It is grounded in a familiar sentiment, in the way the company presents itself and offers value, including through its digital channels. It is for this very reason that the institutional website and digital catalog have undergone an aesthetic and functional refresh. In both cases, the modern look, bold colors and clean layout reflect the company’s recent rebranding while improving the user experience in every aspect, making them more intuitive, quicker to navigate and “smarter”.
The most significant innovation concerns the new digital catalog, which by the end of 2025 will be further enhanced with new features designed to speed up the browsing experience and simplify product identification. The goal is clear: to make customers’ work simpler, more efficient and more accurate. Designed as much for professionals seeking a specific product as for retailers or customers looking for a tailor-made solution, the website allows for smooth and swift browsing. You can find exactly what you’re looking for in just a few clicks, thanks to a new smart search bar that allows you to filter by product code, description or category.
To make the experience even easier, we have applied a color-coded system to the product families, meaning every screw, bolt and fastening system is identified with a specific color. This visual solution facilitates product recognition and reinforces the identification of the different ranges.

The new website also features a section dedicated to GoEasy!, the brand designed for the DIY world. This new line is dedicated to independent workers who love to create using their own hands and who seek quality with no compromises. It includes over 800 products, including screws, bolts and fastening systems, all packaged in practical, distinctive bags and available in hardware and DIY stores, with modern packaging and multilingual technical descriptions. This brand also underlines a key aspect of the company’s path of growth: making high quality accessible and immediate, including for independent workers.

Time ticks on, but certain things never change: Ambrovit pursues growth not solely through technological innovation or geographical expansion. It also grows thanks to its people. This awareness has given rise to the “Undercoverheroes” campaign, an internal project that has already enjoyed great success. At a time when more and more companies are seeking to emphasize the human side of their brands, Ambrovit has chosen to do so with sincerity and authenticity, dedicating space and time to its employees to tell their stories through interviews, photographs and shared moments. These are men and women who work with passion and expertise every day to ensure that Ambrovit is synonymous with reliability, precision and professionalism.
“Undercoverheroes” is much more than a campaign. It is a tribute to the human value behind every life, behind every timely delivery, behind every satisfied customer. And it shows us, once again, that the strength of a company is measured not only in terms of turnover or volume, but also in the unity of those who build it up, day after day.
Looking ahead to 2026, Ambrovit is entering the market with renewed energy, a new digital identity and an increasingly strong international spirit. And it does this while remaining faithful to its values: solidity, innovation and respect for human relationships.

Because true growth means having the courage to look ahead, without ever forgetting where you started.